Le Fleuriste

Le Fleuriste is a two years project about cut flower culture.

For two years, every week, we would ask a florist to talk about a flower that they have chosen in their shop, not a bouquet, nothing fancy, just simply the flower, one that they particularly like.

We asked them 10 simple questions about the chosen flower - where it comes from, who they buy it from, the preparation it requires, the price in shop, how long the flower lasts, its color, its smell, to which family it belongs and last but not least, its signification.

We then take the flower away with us and the lovely Antoine Espinasseau photographs it. Sometimes one florist recommends the next; sometimes it is the eager eyes of our entourage that leads us to them.

From the modest questions asked to the florists grows captivating stories, tales it would seem so rarely told...simply because seldom asked. Each week we come back with a snippet of the complex and fascinating world of cut flowers, and tell the tale back for all those that would like to hear.

(1-2-3) In Tale of three cities

Le Fleuriste

Le Fleuriste is a two years project about cut flower culture.

For two years, every week, we would ask a florist to talk about a flower that they have chosen in their shop, not a bouquet, nothing fancy, just simply the flower, one that they particularly like.

We asked them 10 simple questions about the chosen flower - where it comes from, who they buy it from, the preparation it requires, the price in shop, how long the flower lasts, its color, its smell, to which family it belongs and last but not least, its signification.

We then take the flower away with us and the lovely Antoine Espinasseau photographs it. Sometimes one florist recommends the next; sometimes it is the eager eyes of our entourage that leads us to them.

From the modest questions asked to the florists grows captivating stories, tales it would seem so rarely told...simply because seldom asked. Each week we come back with a snippet of the complex and fascinating world of cut flowers, and tell the tale back for all those that would like to hear.

(1-2-3) In Tale of three cities